Okay you creative force of nature, time to put your originality to work. Building an engaged email list is the fast-track to consistent growth in your business. 

Not sure what the big deal is? Think of it this way: getting invited into someone’s inbox vs. just another IG follower is the difference between being invited to someone’s house for an intimate night full of vino and appies… and being invited to a potluck with 30 other people (*cough* social media gets a little potlucky sometimes, dontcha think?) 

To master email marketing you need to first focus on building your email list with people who get all giddy when they see your name in their inbox. That’s where your unique personality comes in. Here’s how to use it to your advantage and build your list with ease… 

Have you ever been told you think “too far” outside the box? This is a pretty common reaction to anyone with as much imagination and creative genius as you, but that doesn’t make it true. If you’ve trained yourself to color inside the lines to avoid this kind of feedback, it’s time to reclaim your creative birthright and leave your unique mark on the world, no apologies. 

I love this quote from Brene Brown: “don’t shrink, don’t puff up, just stand your sacred ground.” Building your list and growing an audience full of peeps who LOVE you will require you to own your gifts. 

I’d be lying if I said you won’t get some unsubscribes along the way, but for every “buh-bye” there are at least 100 people whose minds are blown by your innovative ideas and individual style. Worth it? I think yes.

With your creative spirit and natural inventiveness, you’re a shoe-in for standing out when it comes to list building. High five!

Trust your gut and go with what you know. Instead of second-guessing your unique genius, let it be your guide. Maybe that means prettying up that hum-drum PDF with your original artwork or filming your videos dressed as different characters.  

Your outside-the-box thinking is your strength. Take a look at what people in your industry are doing—and then turn it on its head.

If you’re stumped about what to offer to entice people to sign up to your list, I hear you. With so many creative ideas buzzing around in that noggin’ of yours, it’s no wonder you’re having trouble deciding. Creating a Resource Library opt-in is the perfect solution to let your creativity do its thang—while making sure you don’t burn out.

Everybody has an e-book as their opt-in freebie these days. Sure, free e-books are valuable, but they’re not unique. They don’t stand out to new visitors. But an entire library of free shiz? Dayum. That sounds kind of rad, no? 

Not only does it provide more free, valuable content to your readers, but it also sets your brand apart and makes your email list more memorable. Simply put: a library of killer resources is more useful than any one of those single resources on its own.

Get started with your free resource library by deciding on 3-5 resources you want to include to start. (OK, there’s no law about this, but a library with only one or two items? Your email list won’t feel the love.)

Trust your gut on what to choose! Since you’re building a library, you don’t have to go crazy deciding on the absolute best things ever. Choose resources you know will help people and that show off your expertise and creativity.

Then all you need to do is make a branded graphic and set up a password for your library page so that people can’t sneak in.

Ta da! You’ve got a fabulous reason for folks to hand over their emails and join your awesome list. Bonus? Any time the creativity bug strikes, you can add resources to your library and give your audience some love so they want to stick around—and tell all their friends.